Digital Marketing

1. Course Description:

With the help of our deep course, set out on a life-changing adventure into the world of digital marketing. Improve your understanding of SEO, SMM, and freelance work while gaining real-world experience in these crucial areas for success in the ever-changing digital market. With practical instruction, real-world projects, and an in-depth study of the principles of digital marketing, you can unlock your potential. Come lead the way in this rapidly changing field with us!

2. Why This Course?

It is projected that the global digital marketing market will reach US$321 billion in 2022 and reach US$401 billion by the end of 2023. It is interesting how quickly digital technology is developing in nations like Pakistan. In less than ten years, digital marketing has established itself as a major player in the Pakistani market, holding a market share of more than Rs13.65 billion. Given the increasing demand for digital marketing expertise in Pakistan and the opportunity for personal financial gain in this high-growth industry, this course is becoming increasingly important for Pakistanis.

3. Learning Outcomes:

Upon completing a Digital Marketing course, participants can expect to achieve the following key learning outcomes:

• Comprehensive Understanding of Digital Marketing
• Proficiency in SEO (Search Engine Optimization)
• Expertise in SMM (Social Media Marketing)
• Content Marketing Mastery
• Knowledge of PPC (Pay-Per-Click) Advertising
• Analytics and Data Interpretation
• Conversion Rate Optimization (CRO)
• Digital Marketing Tools and Technologies
• Social Listening and Brand Monitoring
• Freelancing and Entrepreneurial Skills

4. Available Jobs After Completing the Course?

• Social Media Specialist
• SEO Specialist
• Marketing Analyst
• Digital Marketer
• Content Strategist
• E-commerce Manager
• Project Manager
• Influencer and Freelancer

5. Course Content:
6. Introduction to Digital Marketing
7. Overview of Digital Marketing Landscape
8. Importance of Online Presence for Businesses
9. Digital Marketing Channels Overview

Search Engine Optimization

1. Basics of SEO
2. Understanding Search Engines
3. Importance of SEO for Online Visibility
4. On-Page and Off-Page SEO
5. Keyword Research
6. Identifying Relevant Keywords
7. Tools for Keyword Research
8. Long-Tail Keywords and Intent Analysis
9. Technical SEO
10. Website Structure and Navigation
11. URL Structure and Canonicalization
12. XML Sitemaps and Robots.txt
13. Content Optimization
14. Creating SEO-Friendly Content
15. Optimizing Headings and Meta Tags
16. Image Optimization
17. Link Building Strategies
18. Importance of Backlinks
19. White Hat vs. Black Hat Techniques
20. Building High-Quality Backlinks

Social Media Marketing (SMM)

1. Introduction to Social Media Marketing
2. Importance of social media for Businesses
3. Overview of Popular Social Media Platforms
   1. Facebook
   2. Instagram
   3. X
   4. Google My Business
   5. Tiktok
   6. Snapchat
4. Creating a Social Media Strategy
5. Setting Goals and Objectives
6. Identifying Target Audience
7. Content Planning and Calendar
8. Content Creation for Social Media
9. Designing Engaging Visuals
10. Writing Captivating Copy
11. Video Content Strategies
12. Social Media Advertising
13. Introduction to Paid Advertising on Social Media
14. Campaign Objectives and Targeting
15. Ad Creatives and Copywriting
16. Analytics and Reporting
17. Measuring Social Media Performance
18. Key Metrics and Analytics Tools
19. Reporting and Optimization Strategies
20. Freelancing in Digital Marketing
21. Introduction to Freelancing
22. Overview of Freelance Platforms
23. Building a Freelance Profile
24. Setting Freelance Rates
25. Finding Clients
26. Bidding Strategies on Freelance Platforms
27. Creating a Portfolio
28. Networking and Outreach
29. Project Management
30. Communicating with Clients
31. Managing Multiple Projects
32. Time Management and Deadlines
33. Delivering Results
34. Client Satisfaction and Feedback
35. Handling Revisions and Feedback
36. Building Long-Term Client Relationships

6. Course Details:

Course Duration: ——–3 Months

Credit Hours: ——–96 Hours

Course Level: Basic to Advance

7. Training Perks:

• Paid Internship
• Certification
• Hands on Training
• Job Guarantee
• Online Earning Guarantee
• Free Upwork/Fiver Classes

Software Installations